Key Elements of Band Website To Include

Key Elements for Band Website Drawn from Research

A feature in the majority of current pop artists is to display their latest music video centrally, seen in my research for the websites of The 1975 and Ariana Grande.

It is also important to include relevant, artist-related information, such as a tour calendar with upcoming shows, links to venue website and the ticket sales.

Another is a current bio in order to tell the artist's story, their history, influences and accomplishments.

Commonly featured in a designated sub-section is the artist's contact information, e.g. their PR or publicist contact for potential 'journalists and bloggers' to reach out to.

Hi-Res PR Photography is consistently use in order to evoke a sense of quality and professionalism (shown by Rihanna).

It's necessary to include a way to showcase their music, e.g. music player, embedded tracks or MP3 downloads.

A shopping section to showcase merchandise, what is sold and where potential consumers can purchase it, e.g. online store (iTunes, Grindstore, Amazon etc.) is also significant in the structure of the website. Some artists include this on their main music website itself or hyperlink a separate page for merchandise transactions.

In the header or footer of most of the websites I visited hold sharing and interactive features such as links to the artists' social media accounts.

In order to ensure consumers are up-to-date with relevant information such as upcoming shows, new merchandise or recently released music, band websites usually contain a newsletter signup option.

From the factor of accessibility, a high-contrast colour scheme is necessary for readability, e.g. black typography in front of a white or light-coloured background.