Chosen Track
'Let's Dance To Joy Division' - The Wombats - 3:01 Minutes
Released on the 8thof October 2007 and featured on The Wombats’ album ‘A Guide to Love, Loss & Desperation’, ‘Let’s Dance To Joy Division’ still has prevalence today; a factor which helped decide on this song was the Metro article ‘Why are we still obsessed with The Wombats’ ‘Let’s Dance To Joy Division?’, published in January 2019.
Released on the 8thof October 2007 and featured on The Wombats’ album ‘A Guide to Love, Loss & Desperation’, ‘Let’s Dance To Joy Division’ still has prevalence today; a factor which helped decide on this song was the Metro article ‘Why are we still obsessed with The Wombats’ ‘Let’s Dance To Joy Division?’, published in January 2019.
Not only did it appeal to young audiences contemporary to its original release, but given the prevalence of the band today exemplified by their future tour dates and festival placements, including Reading & Leeds 2019 as well as Glastonbury 2019, this song is suitable for the brief’s 16-24 year old target audience given that this demographic is similar to the crowd that you can find at similar events.
The Liverpudlian band identify as Indie Pop or New-Wave-Pop with a unique sound which has had influences from other genres; I found this appropriate for the project’s brief as this is symbolic of the extent to which the pop music industry is diverse nowadays.
The band are commonly compared to similar artists of the sub-genre such as ‘Vampire Weekend’, a group which is currently signed to SONY. For this reason, I believe The Wombat’s sound is a suitable and credible choice for a fictional artist signed to this Record Company.
The song comments on the irony of dancing to dark subject matter and being happy when "everything is going wrong" in juxtaposition with the jovial and light-hearted style of the song; this is an element which would appeal to the specified audience as it is mimetic of the carefree and insouciant nature of 16-24 year olds.
'Let's Dance To Joy Division' is appropriate for the specifications of the brief, as it a song which has been frequently played on the Radio One Breakfast Show, which further strengthens its suitability for a pop-video given that both the radio programme and the brief share a similar targeted demographic.
'Let's Dance To Joy Division' is appropriate for the specifications of the brief, as it a song which has been frequently played on the Radio One Breakfast Show, which further strengthens its suitability for a pop-video given that both the radio programme and the brief share a similar targeted demographic.
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