Existing Webpage Analysis

In order to understand the function of elements of websites so that I can produce my own, I chose to analyse a pre-existing webpage within the music industry. For this I chose Post Malone's as his work is very mainstream and I enjoy the aesthetic of how this is designed and marketed.

Post Malone's loaded website home page initially focuses attention purely on his latest music video 'Circles'. Once the webpage is scrolled down, the menu bar appears to navigate to specific sections of information.

Unlike conventional worded buttons, this menu bar design has implemented symbols to locate to merchandise, upcoming tour dates and events, the mailing subscription service sign-up and the music video.

The 'spanner' symbol is hyperlinked to a separate website to showcase his merchandise whilst following a similar design in regards to design features including the background and typography.

Under the 'cog' symbol, a directory of Post Malone's live shows are listed, which include relevant information such as the event date, location, ticket availability and place to purchase.

After clicking the 'dragon' icon, the web-visitors are shown to the subscription service to receive email updates in regards to both work from Post Malone and Republic Records.

At the bottom of the website, a number of social media accounts are linked as well as stated credit to Republic Records, the privacy policy and terms and conditions.