Production Company Design

The word ‘spirit’ connotes an animated principle of thinking, feeling or behaving something relative to a fun-loving 16-24 year old audience.

From another interpretation of the term, a ‘spirit’ is a supernatural being, often with a non-physical entity; for this reason, I chose to centre the production company logo around the figure of a ghost, after taking inspiration from the stylistic decisions of similar independent production companies such as ‘Fuelled by Ramen’ and ‘Ninja Tune’, which similarly have adopted a more niche aesthetic.

Moreover, mimetic of these production company logos, the ‘Spirit Sounds’ logo was illustrated monochromatically, as opposed to garishly, in order to retain a sense of professionalism despite the facetious nature of the design.

After researching different production companies, regardless of the content of the logo or any stylistic choices contributing to its design, an element which is consistent through the majority of logos, including those of SONY and Warner, is minimalism; consequently I have adopted a suitably clear aesthetic.