Music Video Mood Board

To embody the effortless of indie pop, I aim to apply naturalistic and purely amplifying makeup as opposed to heavier and more intense looks frequent in traditional pop on both the female and male figures within the music video.

In regards to characters, I plan to solely use young characters in order for the target audience to identify with thus meaning that the music video is more engaging and successful in terms of viewership and resonance.

As indie pop artists including Lana Del Rey, The XX and The 1975 commonly adopt dated-clothing, I am going to include more old-fashioned colouring and textures within the costume.