The Perfect Audience Member

The Perfect Indie-Pop Audience Member

Age Group: According to research, this sub-genre of music is typically targeted at people between the ages of 16-24; the fact that the culture of indie pop is considered alternative gives reason for why this sub-genre appeals to this young demographic, as the target audience identify with the music in order to rebel against the archetypal expectations and conventions imposed by society.

Gender: There is no drive within this style of music to attract one specific gender due to its stylistic origins from both indie rock and 1960s girl-group pop, meaning that its audience is a mix of both male and female individuals.

Social Demographic: Given the age range, typical audience members will likely be studying in Higher Education or University, with preference for art and media-based subjects given their creatively-inclined nature.

Psychographic Profiling:

• Though their stereotypically unconventional appearance of artificially coloured hair and piercings might suggest an intense personality, consequent of the usually bubbly sound of songs from the sub-genre, the perfect audience member would be someone of a light-hearted and jovial character.

• However, the combination of their amiable qualities and their tendency to be opinionated in regards to politics means that typical indie-pop listeners identify as ‘ambiverts’.

• Despite likely shopping at fast-fashion retailers such as Topshop and Urban Outfitters, audience members are environmentally conscious people and likely owners of metal straws and reusable bags in order to ‘save the turtles’.

• Moreover, if you were to message the perfect indie-pop audience member, you would likely notice the fact that they prefer to text entirely in lowercase, in addition to the use of emoticons such as ' :) <3 :( ' over mainstream emojis, in order to portray their sense of "quirkiness".

• During their free-time, these audience members can commonly be found listening to artists such as 'The XX', 'Arctic Monkeys', 'The Wombats' or 'The Smiths'.