Lucy O'Donnell

[Upload storyboard scan-ins]

The Target Audience This media product is aimed to appeal to fun-loving audience members between the ages of 16 and 24; in order to target this demographic, a culmination of factors, not only the song choice, will be employed to do so including elements of the mise-en-s cèn e, intertextuality and music video promotion. The Artist's Background The Wombats are a Liverpudlian indie-pop band which formed in 2003. The band’s musical progression, throughout albums, has maintained a continual refinement of their signature indie dance-pop sound, which has consistently attracted young people, appropriate for the demographic I aim to attract. They are considered best-known for their songs such as ‘Moving To New York’, ‘Let’s Dance To Joy Division’ and ‘Cheetah Tongue’. The Performative & Narrative Elements Although I am planning to centre my music video largely around a narrative concept, I aim to also include frequent moments of lip-syncing;  as it is a feature w...